In 1848, shortly before the Gold Rush, came what could be called the “GUM Rush,” the first commercial chewing gum, started on the other side of the country, in Maine.
While the idea of chewing things which seemed to perhaps be like chewing gum had been around for a long time, this was apparently the first time people had began to try to make money off it, and once something like that happens and is successful it will gain attention.
As this is written 163 years later, gum is everywhere, including about 169,000,000 results when you do a Google search for the word gum. Yes. It definitely got attention!